In the age of aggregated players like Amazon and Flipkart, it is very hard to obtain traction for a new website because 80% of marketshare goes to the giants as they have established the SEO and have constant spends on online marketing.
This doesn’t mean businesses should not create a website with shopping cart and transactions. They should analyse their business model, products, demography and pricing. If these provide a positive sign to go ahead they can go for their own custom e-commerce portal.
e-commerce website Criteria
When a business is generally offering a product that is more commonly available on an aggregated market, it is best they don’t opt for a separate e-commerce website. Because naturally their visitor count will be low compared to having their products listed on an aggregated market.
- The business model is a game changer, if their business offers additional features, flexibility and process to the customer, it is natural to go for an customized shopping cart website.
- Pricing plays a vital role, if the pricing offered is lower than what is offered on an aggregated market the products can be put on a separate website. Still the cost for marketing, hosting should be considered as well.
- If the product is a niche and is not available on generic aggregated website, then going for an e-commerce website is the best option.
In most cases the aggregated websites offers more technology, better infrastructure and cost advantage as compared to an individual e-commerce website. The charges for development, hosting, maintenance and management, payment gateways, 3rd party integrations like emails and sms, and most importantly marketing; Making an e-commerce website a costly affair.
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