By J Sampath, Founder, JB Soft System
Recently, a fascinating incident showed how perceptions can shape conversations and drive momentum far beyond traditional marketing. A young man from Koomapatty, a small village in Virudhunagar district, Tamil Nadu, created a short video reel describing it with some exaggeration as “heaven on earth.”
That one statement, though clearly overstated, caught people’s attention. Within hours, audiences began searching for Koomapatty, discussing it, and sharing their own views. News platforms and social media jumped in, covering the story from different angles some comparing Koomapatty to Kashmir, others debating its tourism potential, and many highlighting its local identity. Headlines began to appear, such as “Koomapatty Compare with Kashmir”, “What’s special about Koomapatty?”, and “Do you know where Koomapatty is?”. Someone even registered the domain name koomapatty.com overnight.